Ad blockers are now being used on 10% of all US desktops, according to a new report from comScore.
The company says the number of users taking advantage of the software has remained steady over the last six months.
Data for the new study was culled from about one million internet users in the US.
The ad blocker technology is most common among internet users between the ages of 18 to 24-years-old.
In the younger age bracket 19% of males and 14% of females use the software, comScore discovered.
To put that number into comparison, in the 65+ age group, only 8% of males and 7% of females use ad blockers on their desktop.
The comScore study didn’t speak to the number of mobile users who have recently began to adopt ad blocking software on their mobile devices.