1 in 10 people now use an ad blocker in the US: comScore

Ad blocker use

Ad blockers are now being used on 10% of all US desktops, according to a new report from comScore.

The company says the number of users taking advantage of the software has remained steady over the last six months.

Data for the new study was culled from about one million internet users in the US.

The ad blocker technology is most common among internet users between the ages of 18 to 24-years-old.

In the younger age bracket 19% of males and 14% of females use the software, comScore discovered.

To put that number into comparison, in the 65+ age group, only 8% of males and 7% of females use ad blockers on their desktop.

The comScore study didn’t speak to the number of mobile users who have recently began to adopt ad blocking software on their mobile devices.

comScore ad blocker ages and group percentages

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at OnlineDegree.com.