10 Companies Beloved Enough for a Fansite

I like to shop at IKEA. When I found out that they’re finally building a location in Colorado, where I live, I immediately consulted Google for more details. One of the first results was a website called Colorado IKEA Fans. Somebody was so devoted to the store’s new Colorado location that he took the time and energy to construct a website shrine.

IKEA is lucky to have that kind of fan base. Besides selling furniture, it inspires people enough to make them work (build fansites) for free. Talk about an ironclad brand.

I grew curious. What other companies provoke this kind of reverence? I put together a list of ten major ones.

Coming up tomorrow: 10 companies that inspired hate websites.



IKEA may be the world’s biggest furniture retailer, but few call it evil. Instead, customers spend hours there, browsing foldable furniture, eating $2 meatball meals, and exploring endless halls of home accouterments. No wonder the company has serious fans. Not bad for an organization called Ingvar Kamprad Elmtaryd Agunnaryd.


Master Jobs’ organization more closely resembles a cathedral than a company. It has dozens of fan sites, the most prominent of which include the Apple Blog and Macrumors. If aliens landed in Cupertino and gauged what was going on with Apple and its fans, they may well call it religion.


Back in the 1980s, Nintendo enjoyed something like cult status. If you grew up playing Super Mario Bros., you know what I mean. Two decades later, Nintendo is back in the mainstream spotlight, thanks mostly to the Wii. If you adore Nintendo as much as the people in the forum above, you’re in good company.


Love it or hate it, Google is an Internet mainstay. Some people love it enough to build a fansite. Others hate it enough to build a different kind of shrine. I put it on our love list (there’s a hate list coming soon) for a naughtily subjective reason: I like Google.

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Berkshire Hathaway/Warren Buffett

Image: Warrenbuffet.co.za

People around the world revere the Oracle of Omaha. After all, not every stone-cold businessman is also a folksy preacher. He’s so popular that fansites as far away as South Africa follow him closely.


Ah, Costco. Where the modern-day suburbanite can hunt and gather product like a primitive. Combine that with friendly employees, bulk Mountain Dew, and free samples, and you have a fundamentally satisfying experience. Just ask the folks at I Love Costco and other fansites.


If you’ve lost your childhood to things like work and mortgages, don’t fret. Disney, which you probably grew up with, can take you right back to five-year-old heaven. If you have five-year-olds of your own, all the better. It’s no wonder this big company has more than one fansite.


Image: Herald Sun

Back in the 1980s, Target was a lowly K-Mart competitor. Then, somebody at corporate got smart. The retailer added designer fashion, groceries, and an excellent selection of home furnishings–for prices a college student can afford. The result? A loyal fan base and steady customers. They’ve even cultivated an online colony of slaves.

Trader Joe’s

Image: Evalu8.org

I never knew how much I liked TJ’s until I moved to Colorado. Sadly, Trader Joe’s doesn’t exist here. That means I can’t get fresh, reasonably-priced produce, a wild selection of coffee and tea, tubs of gourmet snacks, and wine in the same place–for a decent price (sorry, Whole Foods). I miss Trader Joe’s. I bet fans like this one would, too.


As a Nikon shooter, I kind of don’t get why only Canon has a love page, but hey…there are good reasons to use Canon products. If you must.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.