McDonald’s launched the new McAfrika burger in Norway in 2002. Apparently, it never crossed their minds that the product might be considered insensitive – what with all the millions of people starving in Africa. Aid organizations were horrified and protested about the burger, which was actually released during a period of African famine.
Although McDonald’s tried to quell the protests by allowing aid agencies to put up posters and place collection boxes in stores selling the burger, the situation turned into an even greater PR disaster. In the end, McDonald’s were forced to pull the tastelessly named burger, which they claimed was based on an authentic African recipe.