15. World Wide Fund For Nature
15. World Wide Fund For Nature
This World Wide Fund for Nature (WWF) ad is definitely an attention-grabber! No matter what your views are on graffiti, a group of tagged polar bears is something new. Catching the eye and being creative are both crucial aspects of an effective advert. And we think it’s safe to say that this ad achieves both of these goals. We want to know more about it, and this means we take the time to read the message in the corner: “What will it take before we respect our planet?”
The WWF created an entire campaign based around this concept which included graffiti-tagged rhinos, an elephant and a whale. Endangered animals pull on the heartstrings, and hopefully this ad helped the WWF raise vital funds.
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