Oh dear. Poor puppy. In one end, out the other – and it only takes seconds! Okay, so this advert for canine laxatives uses a bit of exaggeration. But then we all love a bit of hyperbole, don’t we? The creators of the ad, Publicis India, made it easy to see what the product can do, which means the consumer doesn’t have to scratch their head as they try to decipher a complex or unclear message.