Business Pundit

14. Powerhouse Gym

A construction site may not be the most elegant place for a billboard, but in this instance the location and image work together in rugged harmony to deliver a perfect – and quite powerful – message. With the lofty double cranes, this could be the most formidable standing cable fly exercise routine ever pumped! The billboard ad, one in a series of three, was created by Savannah College of Art and Design, under the watchful eye of art director Michael Griffith. It was launched in 2008.