Target on Tuesday said transgender people are more than welcome to use whatever bathroom or fitting room they gender associate with.
The boycott pledge was started by the conservative hate group known as the American Family Association (AFA).
“Target’s policy is exactly how sexual predators get access to their victims,” AFA President Tim Wildmon said in an open letter. “This means a man can simply say he ‘feels like a woman today’ and enter the women’s restroom…even if young girls or women are already in there.”
He then urged his bigoted supporters to sign the pledge because Target’s policy “poses a danger to wives and daughters.”
He also urged his followers to post messages against the company’s stance on its Facebook page.
While there have been many negative messages posted on the company’s Facebook page, there have also been many messages of support from transgender and non-transgender customers. Many who have promised to support the company even more than they have in the past.
Target clarified its position on transgender bathrooms with the following statement.
“We welcome transgender team members and guests to use the restroom or fitting room facility that corresponds with their gender identity,” the retailer said in the statement. “Everyone deserves to feel like they belong. And you’ll always be accepted, respected and welcomed at Target.”
Target’s statement even arrived with a redesigned logo that features a rainbow.
The transgender bathroom issue has extended well beyond Target.
Analysts estimate that the North Carolina bill could cost the state more than $500 million annually as many companies continue to cancel their plans for expansion in the state.