With an amazing amount of wealth and influence, you might expect that America’s most elite millionaires and billionaires own the search terms relating to their name and businesses. Nothing could be farther from the truth. In reality, Google, Twitter, and other tech-based platforms have proven repeatedly that money won’t necessarily buy you internet search equity.
Digital reputation management firm Five Blocks and the team at NowSourcing have created an infographic that shows how truly clueless some of America’s most powerful people are when it comes to working towards a reputable search placement on search engines and via social media networks.
The research found that only 16% of search results are “owned” or in any way influenced by America’s wealthiest people.
I served as the Chief Operating Officer for Brand.com’s News Headquarters division for a seven-month period and I can attest to the fact that influencing those results is not an easy task, however, with the right resources, and typically tends of thousands of dollars, influence can be achieved. Millionaires and Billionaires could develop an authoritative voice in digital publications, they can launch stronger social profile pages, and they can even fight negative items with a simple technique that forces the removal of RipOffReport.com and other negative consumer links from Google, Bing, and Yahoo search results.
Truth be told, there is a very good chance that most of America’s wealthiest individuals simply don’t care. They are more worried about protecting their company brands over their personal brand. Meanwhile, the Koch Brothers can care less about their brand name, which is already associated with borderline illegal government lobbying and warmongering.
That isn’t to say all wealthy business leaders are at a loss when it comes to the digital age, Michael Bloomberg, founder of Bloomberg.com and the former mayor of New York City, remains very well connected on social media.
One big tip for ranking better? Spend your money on philanthropic endeavors. Those individuals rank much better than their peers and with very positive results.