#4 – Toblerone’s mountain hides a dancing bear. The happy mammal is a tribute to the Swiss town where the chocolate was developed: Bern.
#5 – Amazon’s orange arrow points from A to Z and doubles as a smile with a cute dimple. The subliminal message is that the company has everything you need, from A to Z.
#6 – Gillette’s “G” and “I” have a razor-sharp cut in their text as an ode to their main product.