Companies of all sizes value their websites, but entrepreneurs and start-ups rely more heavily on their websites for a few specific reasons. An important consideration for small businesses and early-stage companies investing in a website is the online platform’s ability to help spread the word about a new company. Websites also act as a central location for audiences to learn everything they need to know about the business – especially as more consumers turn to the internet to perform research and seek out companies who provide solutions for their problems. New businesses can also leverage their websites as resources for thought leadership, validators of great work and collectors of leads.
While all of the benefits remain clear, strategies to fulfill and enhance these advantages sometimes feel daunting or unattainable. Entrepreneurs and start-ups can turn to one solution, though, for web design to suit all of their website needs. Enter responsive design.
Responsive design allows early-stage companies to deliver an exceptional user experience regardless of screen size – helping to achieve all of the above benefits but also providing a few more. Responsive design offers clear business perks, too, including these four additional reasons to create your website with responsive design:
1. Enhance customer service – Regardless of your business’ size or mission, you want to achieve this goal at all times. Responsive design caters to customer convenience by giving the user what they need when they need (or want) it. This makes it easier for your customers to access your website, and, as a result, it makes it easier for them to do business on your website.
2. Avoid search punishment – Mobilegeddon struck fear into many entrepreneurs and small business owners simply because they didn’t use responsive design which led them to sink to the bottom of search results. Stay at the top of the pack (and increase the chances of appearing before your competitors!) just by implementing a responsively designed website.
3. Embrace the impulse buy – There’s a reason why supermarkets still strategically place endcaps and displays in the areas of the store where you may make a last-minute decision to grab one more item. Impulse buys occur when convenience arises, so by reducing the barriers for customers to purchase at the last minute, you may increase the chances of in-the-moment purchases. People constantly graze on their phones – even without a certain end goal – so make it simple for them to click “buy now” by offering a website with responsive design.
4. Increase positive word-of-mouth – A positive experience with your responsively designed site means more people will feel encouraged to share the website with others or speak favorably about your brand. They walk away from the experience feeling fulfilled rather than frustrated and associate your website with positive sentiment. Plus, they can view the website from whichever device they choose in any moment they feel fit – providing them with more chances to share it with their network.
Responsive design’s business benefits can contribute to start-up success – and the numbers prove it. Check out the below infographic to see some stats and data about the business case for responsive design.