The Stock Market Hates Kodak’s New Strategy

Kodak stock has been punished since they announced they were going digital. I have received several dozen hits over the last week from people searching for "kodak strategy", so I thought this would be a good time to add to my earlier comments. Basically, I applaud them for trying to get out of the film market now, while there still is a film market. It's late, but they still have a chance to use some of the cash flow from film to find a new business. However, I think digital photography is way too competitive. If I were in charge, I would start thinking about buying other companies, becoming a conglomerate over the next 5 years, then figuring out which of the businesses I bought are doing the best and expand from there. Conglomerates are tough to run, but look at Berkshire Hathaway - it used to be a textile plant. It can work. I only suggest it because acquisitions often fail, so testing the waters in several industries gives Kodak a chance to figure out what new things their management teams can do well.

For a more critical perspective, check out this post at The Big Picture. Barry doesn't think Kodak is going to make it.

See our list of the best business credit cards.





Subscribe

Leave a Reply