Apple’s Jimmy Iovine has been forced to issue an apology after he said women have a hard time finding music because they sit around talking or complaining about boys all day long.
During an appearance alongside Mary J Blige on “CBS This Morning,” the music industry veteran talked about why he believed playlists were important.
“Women find it very difficult at times — some women — to find music, and this helps make it easier with playlists,” he said.
Iovine, the new head of Apples $10-a-month music streaming service
The music mogul was talking about a set of new critically lauded ads that show Blige, Taraji P. Henson, and Kerry Washington laughing, dancing and bonding while listening to music.
“I just thought of a problem, you know. Girls are sitting around talking about boys, right? Or complaining about boys because they’ve had their heart broken or whatever. And they need music for that,” said Iovine. “It’s hard to find the right music. Not everybody has the right list or knows a DJ.”
Mary J. Blige appeared to half agree with Iovine, “It was a genius idea to have girls, because that’s what we do, we sit and listen to music,” said Blige.
Female music lovers were quick to blast Iovine on social media which lead to his apology.
“We created Apple Music to make finding the right music easier for everyone — men and women, young and old. Our new ad focuses on women, which is why I answered the way I did, but of course, the same applies equally for men. I could have chosen my words better, and I apologize.”