Comments on: 7 Ways to Become a Domain Mogul and Turn a Profit http://www.businesspundit.com/7-ways-to-become-a-domain-mogul-and-turn-a-profit/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: The Rich Domaineer http://www.businesspundit.com/7-ways-to-become-a-domain-mogul-and-turn-a-profit/comment-page-1/#comment-10501 The Rich Domaineer Fri, 14 Nov 2008 07:53:32 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3322#comment-10501 Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored "feed" of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few. Domaineering is the web-based marketing business of acquiring and monetizing Internet domain names for their use primarily as an advertising medium rather than as intellectual property investments for resale as in domaining. In essence, the domain names function as virtual Internet billboards with generic domain names being highly valued for their revenue generating potential derived from attracting Internet traffic hits. As with traditional advertising, domaineering is part art and part science. Often to be the most effective as advertising tools, the domain names and their corresponding landing pages must be engineered or optimized to produce maximum revenue which may require considerable skill and good knowledge of search engine optimization ( SEO ) practices, marketing psychology and an understanding of the target market audience. Domaineering generally utilizes a firm offering domain parking services to provide the sponsored “feed” of a word or phrase searched for thus creating a mini-directory populated largely by advertisers paying to promote their products and services under a relevant generic keyword domain. Occasionally content is added to develop a functional mini-website. Domaineers and some of those who advertise online using keywords believe domaineering provides a useful, legal and legitimate Internet marketing service while opponents of domaineering decry the practice as increasing the ubiquitous commercialization of the world wide web. Domaineering is practiced by both large companies who may have registered hundreds or even thousands of domains to individual entrepreneurial minded domaineers who may only own one or a few.

]]> By: DomainerPro http://www.businesspundit.com/7-ways-to-become-a-domain-mogul-and-turn-a-profit/comment-page-1/#comment-2688 DomainerPro Fri, 19 Oct 2007 05:13:06 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3322#comment-2688 Obviously I'm biased, but let me point out one simple fact: I hand register and park many domain names. If I did not register them, then anyone trying to navigate directly to that domain (i.e. typing it into the browser) would get a "not found" error page. Instead, they get a group of links that are highly relevant to the domain name. Furthermore, I develop my domains one by one. The domain market is first-come first-served. If you think you might want some domain for a business, register it now. If you choose not to, then you can't complain later. Obviously I’m biased, but let me point out one simple fact: I hand register and park many domain names. If I did not register them, then anyone trying to navigate directly to that domain (i.e. typing it into the browser) would get a “not found” error page. Instead, they get a group of links that are highly relevant to the domain name. Furthermore, I develop my domains one by one. The domain market is first-come first-served. If you think you might want some domain for a business, register it now. If you choose not to, then you can’t complain later.

]]> By: Dominik http://www.businesspundit.com/7-ways-to-become-a-domain-mogul-and-turn-a-profit/comment-page-1/#comment-2687 Dominik Tue, 25 Sep 2007 21:41:35 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3322#comment-2687 I don't see anything wrong with buying domain names as an investment. If the domains are parked, they have more use to Internet users than if they were not registered, because they bring up relevant links to help people find what they're looking for. What is much worse, is that large corporations like Google and Microsoft monetize domain typos and non-registered domains, as you can read here: <a href="http://www.dmueller.com/2007/05/23/companies/search-engines/domain-extension-typos/" rel="nofollow">http://www.dmueller.com/2007/05/23/companies/search-engines/domain-extension-typos/</a> And Paul is right. Domains are comparable to real estate. The domain is the land and a domain can be developed into a nice villa or a profitable business, whatever you want. If the land is taken you have to acquire it from its owner. I don’t see anything wrong with buying domain names as an investment.
If the domains are parked, they have more use to Internet users than if they were not registered, because they bring up relevant links to help people find what they’re looking for.
What is much worse, is that large corporations like Google and Microsoft monetize domain typos and non-registered domains, as you can read here:
http://www.dmueller.com/2007/05/23/companies/search-engines/domain-extension-typos/
And Paul is right. Domains are comparable to real estate. The domain is the land and a domain can be developed into a nice villa or a profitable business, whatever you want. If the land is taken you have to acquire it from its owner.

]]> By: Paul http://www.businesspundit.com/7-ways-to-become-a-domain-mogul-and-turn-a-profit/comment-page-1/#comment-2686 Paul Tue, 25 Sep 2007 20:04:23 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3322#comment-2686 It seems wrong at first, because these guys haven't really created any value and so are not entrepreneurs but investors. They might even destroy value, e.g. if a business owner, who would add value to society, wanted a domain name but could not afford it so it sits dormant instead. But its like owning land: you may want a piece of nice dormant property on the lake for your new business, but someone owns that land whether they use it or not, and you can't just take it from them. Fair? Maybe not, but you know what they say about life... It seems wrong at first, because these guys haven’t really created any value and so are not entrepreneurs but investors. They might even destroy value, e.g. if a business owner, who would add value to society, wanted a domain name but could not afford it so it sits dormant instead. But its like owning land: you may want a piece of nice dormant property on the lake for your new business, but someone owns that land whether they use it or not, and you can’t just take it from them. Fair? Maybe not, but you know what they say about life…

]]> By: Ryan http://www.businesspundit.com/7-ways-to-become-a-domain-mogul-and-turn-a-profit/comment-page-1/#comment-2685 Ryan Tue, 25 Sep 2007 18:01:32 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3322#comment-2685 Yes, I am one of the people who despise "domaineers". I can't stand people who do this. As far as I'm concerned they're almost as bad as spammers, and people who sit on patents. I don't know how many times I've gone to purchase a domain name just to find out that someone else has purchased it, but will let me buy it off of them, at a gigantic mark-up. And that's my rant Yes, I am one of the people who despise “domaineers”. I can’t stand people who do this. As far as I’m concerned they’re almost as bad as spammers, and people who sit on patents. I don’t know how many times I’ve gone to purchase a domain name just to find out that someone else has purchased it, but will let me buy it off of them, at a gigantic mark-up.

And that’s my rant

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