If you want your business to succeed in today’s fast-paced environment you need to understand how to engage in digital marketing.
While understanding the ins and outs of digital marketing is important, you also need to understand how to evaluate whether or not your campaigns are working effectively.
Do you understand how to follow a blog reader to the end of your sales funnel? Or perhaps you are lost on the importance of following Twitter and Facebook users from social engagement to loyal brand support.
60% of social media marketers say following ROI is the hardest part of their job. Only 1/3 of marketers understand that you need to look past traditional marketing KPIs.
The team at Constant Contact has put together an infographic that provides 8 tips for effective digital media measurement.
Whether you need to dig deeper into your marketing campaigns or to limit the number of engagement tools you use, these tips are easy to follow and very effective when used as a starting point for digital marketing campaigns.