If you want to successfully navigate the often murky waters of social media with your business accounts, it’s important that you understand the do’s and don’ts of social media etiquette.
A new infographic from the team at Toll Free Forwarding offers insights into the etiquette that some of the bigger social network users expect from businesses like yours. Take the right steps and you can become a master of social selling and social network marketing. Move in the wrong direction and your business could suffer immensely and perhaps even fail completely.
757 million daily users access their Facebook accounts on a daily basis, each of which has an average of 250 friends. Over half of Facebook users (58%) identify as female, and the most active country for FB use is Canada. Facebook users also post multiple posts each day and they space out their posts over several hours. They also expect their friends, family members, and co-workers to respond to their posts, even if the comments are negative.
Avoid Hashtags And Remember To Entertain Your Readers
The company’s survey found that using more than one hashtag is overdoing it, although they prefer no hashtags to be used on Facebook. The social networks users also expect to be entertained first and sold on products second. Follow the 80/20 rule for posting and you will earn a more engaged audience.
Avoid Business Page Requests And Don’t Ask For Likes
If you want another website owner or business page to like your Facebook property, earn their trust through awesome content. You can link to their page in your posts, but don’t ask them to like your page unless you have some type of relationship in place.
Don’t blatantly ask people to like your status unless you’re using likes as a polling option.
Finally, you should also remember to use the first person plural as in “we are excited to announce…”
There are more than 100 million daily users on Twitter and 64% of those users are female. The social network also boasts 46% of users who are “power users” who post at least once per day.
Hashtags are encouraged on Twitter, but only if they are focused on the content you are sharing. Keep the hashtags targeted and only use them when required.
Twitter users don’t keep track of their timelines in the same way as Facebook users. Be sure to respond to questions and comments quickly to avoid a lack of conversations.
Sometimes Less Can Lead To More
Keep your tweets under 140 characters. While you may feel the need to use your entire message, that leave no room for people to retweet with their own added comment.
Remember to always follow relevant people, but avoid auto-following everyone just to keep them happy.
Stay Positive And Provide Valuable Content
If you want to earn followers and keep them, you need to stay positive and avoid too much oversharing of personal information. Remember to also make your content as valuable as possible. Share links people want to read, offer motivational posts that inspire your followers, and also be ready to help out your fellow Twitter users.
Make sure your logo is shared on your Twitter avatar. People need to quickly identity your brand and follow your posts if they deem them worthy.
GOOGLE PLUS ETIQUETTE
Google features a user base that is 63% male, many of whom are involved in the tech sector.
Notify Users And Give Them Credit
When using Google+ you should always +mention users when you comment on their posts. This ensures that they are notified of your messages. You should also h/t (hat tip) users when you share a post they shared first.
Even if you share someone else’s post, you should always add your own commentary to add something new to the share.
Make sure you group your users together based on their perceived interests. Google Plus circles allows you to target the right groups, without sharing information that some follows may not need.
Instagram is a visually focused social network that features 75 million daily users who collectively drive over 1.2 billion daily “likes” of photographs that have been submitted.
When using Instagram you should avoid asking for follows. You should also avoid asking users to star using your personally created hashtags.
A big no-no on Instagram is a practice called “overgramming” in which you post so many photos and Instagram videos that you fill up your followers feeds. Keep your posts spaced out and you will maintain a happy following.
If you leave comments and likes on other people’s Instagram posts, you will receive more likes and followers in return. Be courteous and engage out the gate.
Make sure your photos are SFW (Safe for Work) and avoid selfies, food shots, and family pictures on your business account.
It might sound crazy but 11 hashtags has been found to be the magic number for the standard Instagram post.
LinkedIn features 120 million daily users and features more than 1.2 million products and services. This social network has grown massively from a “resume” site to a fully-engaged business platform.
Have A Reason To Connect With Business Partners
Keep all of your posts highly relevant to the business space. When you connect with someone on LinkedIn, have a great business purpose for reaching out. Let people know who you are, how you know each other, or why you should connect. Personalize every message so you don’t feature a cookie cutter message.
Be sure that you also send a welcome message to everyone you connect with. You can build a stronger relationship when you connect personally with each new connection.
Because you want to personalize your messages, avoid mass requests through email and other recommendation engines. This type of activity looks like spam to many users.
Share But Don’t Promote
If you join LinkedIn group you can share your expertise, but don’t use them to promote your products or services. Use groups for authority building but don’t use them to become a forum salesperson.
With 16.1 million daily users, 80% whom are women, the social network for sharing recipes and crafts is worth a closer look.
When you pin on Pinterest be sure to link back to your original source when sharing, and to give credit where it is due.
If you can pin to the original source you are more likely to create a strong following.
The key to Pinterest is to create engaging posts that feature high-resolution photos.
Avoid spamming by using photos that are attached to useful posts. If your images don’t match the content you will scare away users.
Space out your pins so you don’t overwhelm your Pinterest followers.
If you’re going to join a group board, leave a comment with an @mention directed to the creator to say hello.
Here is the full infographic which properly explains social media etiquette for businesses: