Wired has an interesting story about AlmondNet's business patent and process for changing online advertising. The basic idea is that people spend more time reading news and other content than they do searching, and that outside of search results, ads aren't well targeted.
"If someone searches for car insurance, he should see car insurance ads when he accesses the weather and sports, or visits InfoWorld or checks web-based e-mail," Shkedi said.
It's a neat idea but may have some implementation hurdles. And then of course there is the fact that AlmondNet is going up against Google, a company that is amassing a war chest of talent by hiring some of the best tech talent around.