You all know I am fascinated with Google as a company. Now, it appears Looksmart may be challenging them. Looksmart's technology may be better for blogs, because it will search them more frequently. I am sure Google is aware of this, so the question is – will they use their status as #1 to give less attention to blogs, or adopt a similar approach to fix a gap in their search methods? I think blogs will become increasingly more important as sources of news and information. Some people already check sites like Instapundit before they check CNN or FoxNews. If Google doesn't take blogs seriously, and attempts to keep blogs at some lower search status, Looksmart's new technology could allow them to make a serious run at Google.