Let's go back to the '70s. Imagine we're in a department store. You, me and a whole lot of other people. No one seems to be in any sort of hurry. You're looking at beachwear, I'm looking at some shirts and we're not even remotely thinking about jeans. We're not even thinking of buying anything.
Then suddenly there's an announcement.
"Attention, K-Mart shoppers. We have a Blue Light Special in the Men's department: Levi's jeans for only $19.95. Hurry, this sale ends when the blue light stops spinning."
You hear it before you see it. It's a low rumble. Then seconds later, like an army of wildebeest on the move, a multitude of shoppers seems to roar ahead. And God help you if you're in their way!
Very interesting ideas. I am not sure they will work for every business, but I think Sean is right in that urgency can be a very powerful tool.