Marketing is a tricky game, especially when you’re trying to find the right person for the job. The traditional model is to use job boards where an employer would pay for a single post or a bulk posting package and hope for the best. If no one comes around, then tough luck.
So let’s talk about performance based advertising. It’s a simple form of online marketing where the user pays only based on the results, instead of a risky upfront cost. Made popular by Google AdWords (pay-per-click), is pretty much the norm for most job search engines. So how does it work and why did it become so popular?
Performance based advertising works in one of two ways in the job seeking environment. One is a classic pay-per-click model where employers are charted for each click they receive and pay-per-apply where employees are charged for each applicant that applies for the job. This opens up great opportunities for employers and helps save them money by only paying for the kind of results they get. If they receive very few clicks they aren’t wasting money upfront on a job listing that obviously needs some improvements.
Performance based advertising allows anyone to manage their recruitment marketing spending and techniques all in one. Helping to attract the best candidates for positions PPC/PPA reduces the average cost per hire through a clearer and more honest process. Take a look at this infographic for more on the many ways performance based advertising is used and what it can do for you and your company.