A Retail Experience That Reinforces Customer Worldviews

The always funny Scott Ott gives his take on the battle of retailers to undercut each other.

With just days to go until Christmas, retailers across the nation are locked in a fierce battle to slash prices and service levels in hopes of attracting frugal shoppers with low self-esteem who believe they deserve shoddy treatment.

Is it bad when I'm not sure if it's satire?

How to Win and Keep Customers Using Local Marketing
  • I’m a frugal shopper with sufficiently high self-esteem as to not be willing to pay extra for obsequiesness.