A Strong Brand, Defined


UPDATE: Brand New, after seeing the viral image depicted above, decided to set the story straight. It turns out that Coke has been quite consistent, but the story isn’t as black-and-white as the initial image suggests. Read more about the real story here. Here’s the real world version of the first image:


Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.