A Strong Brand, Defined


UPDATE: Brand New, after seeing the viral image depicted above, decided to set the story straight. It turns out that Coke has been quite consistent, but the story isn’t as black-and-white as the initial image suggests. Read more about the real story here. Here’s the real world version of the first image:


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  • Drea,

    I like the idea this image gives, and I don’t see why reality should get in the way of a good story but for completeness you may be interested in this evaluation of the above image…


    Daniel Webb

  • Drea

    Thanks for bringing the Under Consideration post to my attention. I modified the post to include the debunking information. It’s nice to see the real story behind a viral post.