Will Volkswagen offer a truck?
Len Hunt, the Volkswagen brand vice president here, admits it's "a rotten year, really." He mentions the big American sport-utility market, nearly 5 million vehicles, and says he dreams of having a small low-priced model, competing with the Honda CR-V or Jeep Liberty, plus a larger SUV with three rows of seats. Now he has only one SUV to sell, the fairly expensive Touareg, and it has only two seat rows.
It's an interesting move, which I think cheapens the VW brand a bit. Maybe VW should listen to Laura Ries and launch a truck line under a different name, not associated with VW.