If anyone who reads this blog works for Fortune or Business2.0, I have a complaint. Both of those magazines are great reads, but you are hurting your business by limiting online access so dramatically. If you would make a handful of articles available each month for free, many business bloggers would link to them, you would get more traffic and a result more subscribers. Fortune used to have a lot of free stuff, but it seems now that everything is subscriber only after the first page. I am a subscriber, but I can't share some of your best articles with the rest of the blogosphere. Fast Company has the right idea. Make just a taste of the magazine available initially, then when the new issue comes out make most of the previous issue accessible by anyone. Media people in general seem afraid to give something away, which prevents you from gaining the following that you really deserve.