AB InBev Is Seeking A Buyer For SABMiller’s Grolsch And Peroni Brands

AB InBev Selling Grolsch and Peroni

Anheuser-Busch InBev is seeking a buyer for SABMiller’s Grolsch and Peroni brands. The sale would help address European competition concerns being raised by regulators.

The sale of the brands and their related businesses in Italy, the Netherlands and Britain would be conditional on AB InBev acquiring SABMiller in a cash and share offer currently worth some 72 billion pounds ($108 billion).

AB InBev on Thursday said it was also looking to shed Meantime Brewing Company from its roster, the London-based craft brewer that SABMiller announced it was buying in May.


The company has already agreed to sell its stake in SABMiller, a US venture between MillerCoors and Molson Coors. That sale will net the company $12 billion.

“Like the previously announced disposal of the Miller business to Molson Coors, these steps reflect AB InBev’s pro-active approach to addressing potential regulatory concerns,” AB InBev, the world’s largest brewer, said in a statement.

Potential buyers for Grolsch and Peroni, could be hard to come by with an expected sale price of $1 billion,. Analysts believe private equity groups are the most likely bidders.

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AB InBev has a lot of incentive to appease regulators. The company faces a $3 billion breakup fee if the merger with SABMiller fails to move forward because of any roadblocks.

Written by Jeff Springer

Jeff Springer

Jeff Spring is the Finance & Markets Editor at BusinessPundit.com. He's currently spending his days backpacking across Europe. While he may be living outside of the United States, he stays connected to American financial markets and M&A's more than is probably healthy for any single person. His love of a good book and a Bloomberg terminal can't be understated. He can be reached at JeffSpringer@BusinessPundit.com