Abercrombie & Fitch Hopes To Turn Around Sales With Six New Hires

Abercrombie And Fitch Senior Roles Announced

Abercrombie & Fitch is struggling and the company is hoping to turn around its fortunes with the help of six new senior hires.

The organization, which also owns the Hollister and Abercrombie kids brands, is facing intense competition from the likes of “fast-fashion” retailers such as Forever 21, Inditex’s Zara and H&M.

The company on Tuesday announced the hiring of designers Aaron Levine from Ralph Lauren and Kristina Szasz from PVH to head design at its A&F mens and womens units, respectively.

Levine joined the team in July and Szasz will take a lead role in September. Szasz served as design director at PVH’s Karl Lagerfeld and Tommy Hilfiger brands in Europe.

Abercrombie & Fitch has experienced nine straight quarters of falling sales and the companys CEO Michael Jeffries stepped down in December 2014.

Also brought in to right the ship are Kurt Hoffman from Club Monaco, Monica Margerum from Kohl’s Corp and Amy Sveda from Carter’s Inc.

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Abercrombie & Fitch also hired Stacie Beaver to a new general manager position for A&F womens. Stacie has been with the company for 15 years.

Abercrombie shares have taken a beating over the last year, losing 33 percent of its market valuation.

Written by Peter Mondrose

Peter Mondrose

Peter Mondrose is the Editor-In-Chief at BusinessPundit. He received his degree in Economics in 1998 and a second degree in Journalism in 2004. He has served as a financial adviser, market trader, and freelance journalist for the last 11 years. When he's not investigating market conditions and reporting on workplace news, he can be found traveling with his wife, dog, and laptop. He can be reached at PeterMondrose@BusinessPundit.com or (929) 265-0240.