AdBlock Plus is by far the most popular ad blocking software on the market and the software is about to surpass a major milestone — 1 billion downloads.
German firm Eyeo, the makers of AdBlock Plus, has been installed on more than 100 million active devices with nearly one billion downloads.
At the start of the year, the company was touting 500 million downloads and 50 million active users.
Last fall the AdBlock Plus team released a mobile app which helped skyrocket its growth.
The company’s iOS and Android applications have combined for more than 10 million downloads.
Eyeo has been accused of running an extortion-type business through its “Acceptable Ads” program which targets large ad platforms.
The average advertiser can earn up to 10 million additional ad impressions per month by participating in that program. In exchange, AdBlock Plus collects up to 30% of the additional revenue from those whitelisted ad providers.
While there are 100 million active devices using AdBlock Plus, it is unknown how many actual users the company is currently servicing
With mobile and desktop versions available, as well as AdBlock Plus technology offered for different browsers, the number of users is likely much lower.