Business Pundit

At the store this evening I saw Adidas deodorant. My first thought is sport->sweat->deodorant seems logical so it is a good move for Adidas. But then I think that deodorant is really lumped more with personal care products, and I don't see Adidas mouthwash, shaving cream or shampoo going over very well. It is an interesting move, and I wonder what it will lead to next.