Adidas responds brilliantly to homophobic Instagram users

Adidas Valentines Day Response

In celebration of Valentine’s Day, sporting apparel company Adidas, shared an Instagram photo of a lesbian couple and the caption: The Love you take is equal to the love you make.”

The photo shows what appears to me a same-sex female couple in an embrace.

The image has racked up 51,000 comments since it was posted.

Here’s the original Instagram post:

The love you take is equal to the love you make.

A photo posted by adidas (@adidas) on

As tends to happen with sad internet trolls, some of the comments were homophobic.

But Adidas’ social media team wasn’t about to sit by and let a group of ignorant and uneducated people ruin a happy day for all of its customers.

One commenter, @azemann, wrote: “WTF ADIDAS???? THIS DAY IS FOR BOY AND GIRL, WHEN THEY ARE COUPLE. NOT FOR LESBIANS, STUPID ADIDAS,” with two added eye-rolling emoji.

To which the brand responded: “No, this day is for LOVE. Happy Valentine’s Day,” with a kiss emoji

Another user, @americanhero123, said: “Shame on you adidas !!!! I’m going to Nike now.”

Adidas replied with a waving-hand emoji and another kiss emoji.

Adidas is firmly standing behind its decision to support LGBTQ athletes. Last week the company added a clause to all of its athletes’ contracts in which the company said it would not end a contract because someone comes out as gay, bi, or transgendered.

Written by Katie Henderson

Katie Henderson

Katie Henderson is the Strategy editor at Business Pundit. She writes articles that help business owners, executives, and employees better understand how to run a business and work as effective employees.