Adidas responds brilliantly to homophobic Instagram users

Adidas Valentines Day Response

In celebration of Valentine’s Day, sporting apparel company Adidas, shared an Instagram photo of a lesbian couple and the caption: The Love you take is equal to the love you make.”

The photo shows what appears to me a same-sex female couple in an embrace.

The image has racked upĀ 51,000 comments since it was posted.

Here’s the original Instagram post:

The love you take is equal to the love you make.

A photo posted by adidas (@adidas) on

As tends to happen with sad internet trolls, some of the comments were homophobic.

But Adidas’ social media team wasn’t about to sit by and let a group of ignorant and uneducated people ruin a happy day for all of its customers.

One commenter, @azemann, wrote: “WTF ADIDAS???? THIS DAY IS FOR BOY AND GIRL, WHEN THEY ARE COUPLE. NOT FOR LESBIANS, STUPID ADIDAS,” with two added eye-rolling emoji.

To which the brand responded: “No, this day is for LOVE. Happy Valentine’s Day,” with a kiss emoji

Another user, @americanhero123, said: “Shame on you adidas !!!! I’m going to Nike now.”

Adidas replied with a waving-hand emoji and another kiss emoji.

Adidas is firmly standing behind its decision to support LGBTQ athletes. Last week the company added a clause to all of its athletes’ contracts in which the company said it would not end a contract because someone comes out as gay, bi, or transgendered.