Global alcohol sales have fallen for the first time in 15 years

Alcohol sales decline

The alcohol industry on a global scale has experienced its first decline in sales since Euromonitor International started keeping score in 2001.

Sales in dollar terms rose by about 2% but overall consumption fell by 0.7% in 2015.

The slump was likely caused by slumping economies in major emerging markets. Without money to spend many drinkers were being forced to sober up.

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The biggest consumer of alcohol, China, witnessed a decline of 3.5% as its economy crumbled.

Brazil and eastern Europe also fell by 2.5% and 4.9% respectively.

It’s a drastic shift for an industry that tends to see high volumes in both good times and bad.

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Rum and vodka took the biggest hits while English gin, Irish Whiskey, and Japanese whisky surged in popularity.

Drinks that continue to have success are those favored by a spirit loving millennial crowd

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