All About the New iPhone 4

Image: Engadget

Steve Jobs unveiled the new iPhone 4 at WWDC 2010 today. Here are the highlights of this deservingly coveted new iPhone:

Price and Dates

The iPhone 4 costs $199 for 16GB; $299 for 32GB.
The iPhone 3GS now costs $99. The 3G is no longer being sold.

You can pre-order the iPhone 4 on June 15 in the US, UK, Germany, France, and Japan. It comes out June 24.

AT&T will upgrade your iPhone for the prices above if you sign a new 2-year contract.

Apple will offer free iOS4 upgrades for the 3GS, 3G, and iPod touch starting June 21.

Mobile stats

Jobs kicked off his keynote by sharing some mobile statistics:

-The App Store as a whole crossed five billion downloads last week. A few days ago, Apple tallied a grand total of $1 billion paid to developers.
– RIM has 35% of the smartphone market share. iPhone has 25%, WinMo has 19%, and Android has 9%, according to Nielsen. Jobs emphasized that iPhone has 3 times more market share than Android. Also, iPhone has more than half of the US mobile browser market share. Droid has 23%.
– Apple will sell its 100 millionth iOS (mobile OS) device this month. That means 100 million iPhones, iPod touches, and iPads.

iPhone 4 design

It’s 9.3mm thick, which is 24% thinner than the iPhone 3GS. Jobs called it the “thinnest smartphone on the planet.” It has a front-facing camera with flash, a microSIM, headset, and a noise cancellation mic. There are lines around the steel edge of the phone. Those are antennas integrated into the structure of the phone.

New Hi-Res Retina Display

One of the coolest features of the new iPhone 4 is its incredible image quality. The iPhone 4 has four times more pixel density in the same amount of space than the previous iPhone. The phone displays 326 pixels per inch, with an 800:1 contrast ratio.

New Camera System

The camera has a 5 megapixel sensor with an illuminated sensor on the backside. This lets more light into the sensor. There’s also a 5x digital zoom, an LED flash, and tap to focus.

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The camera also records HD video, 720p at 30fps. There’s built-in video editing, sharing, video illumination (with that LED flash), and tap to focus.

There’s also iMovie for iPhone now, so you can edit your HD video in your phone. This cool software lets you import geolocated information, add iTunes music, create transitions, and more.


It’s powered by an A4 chip. There’s a bigger battery, too, so you get 7 hours of battery life talking on the 3G network, 6 hours browsing on 3G, or 10 hours of WiFi browsing or listening to music. You can store 40 hours worth of music and 300 hours of standby.

There’s also a 3-axis gyroscope, in addition to the accelerometer and GPS. You get 6-axis motion sensing. If you’re a gamer, that will make you drool.

iPhone OS 4 (now known as iOS4)

iOS4 has more than 100 new features for users. Multitasking features are prominent among new features. They also have a unified inbox, folders, more enterprise support, and more. Enterprise integration includes multiple Exchange accounts, improved data protection, and wireless app distribution.

On the consumer side, Bing! is now available, as well as Microsoft search. There’s also iBooks for iPhone now. When you download an iBook to one of your devices, you can download it to your other devices for free. This looks like a Kindle-killing feature.


Apple will host and sell ads on its mobile devices through a program called iAds, which comes with iOS4. iAds has been running for 8 weeks now, with some major advertisers in the pipeline (Geico, AT&T, GE, and Chanel are among them). Jobs said they’ll make $60 million in ad revenues during the second half of 2010, which he estimates will be 48% of the US mobile display ad market.

Other features

FaceTime–this is video calling, but on WiFi. The iPhone is also arsenic, BFR, mercury, and PVC free.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.