Amateurs Get Crack at Superbowl Ads


I like seeing companies take this kind of risk.

This year a number of advertisers, including Doritos, Chevrolet and even the NFL itself, held contests for creating ads or ideas for ads to run in the biggest showcase for advertising during the whole year.

At a reported average price of $2.6 million for a 30-second spot during the game, which airs on Feb. 4 on CBS Corp.'s CBS network, taking a chance on an amateur isn't for the faint of heart.

I think soliciting ideas from your most loyal customers is always a good idea.

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