Amazon is cutting the price of its $99 Amazon Prime membership to $73 for a little over a day this weekend.
The company is slashing prices in celebration of the two Golden Globes won by “Mozart in the Jungle,” one of its original shows.
The discount begins Friday at 9:00 p.m. PT and ends at 11:59 p.m. local time on Sunday. Only new customers can take advantage of the deal.
The $73 sale price is meant to pay a nod to the 73rd Annual Golden Globe Awards which aired this past Sunday.
You may recall that a $67 offer was made by Amazon last year when it won five Emmys at the 67th Annual Emmy Awards.
The company is also celebrating by making the first two seasons of “Mozart in the Jungle” free for anyone to watch, even if they don’t have a Prime membership.
Obviously the goal with both promotions is to draw in Amazon Prime customers. Studies have shown that Prime customers spend more money at Amazon on an annual basis.
Amazon Prime customers gain access to included movies, TV shows, music, and unlimited picture storage.
“Mozart in the Jungle” won the best TV comedy award, and actor Gael Garcia Bernal won for best actor in a TV comedy.