Amazon UK: Windows 7 Most Popular Pre-Order Ever


Amazon has reported that Windows 7, which comes out tomorrow, has become the “biggest grossing pre-order product of all time in the UK,” according to V3:

Windows 7 has overtaken Harry Potter novels and the Nintendo Wii to become the biggest grossing pre-order product of all time in the UK, according to e-commerce giant Amazon.

In an announcement which will be music to Microsoft’s ears, declared that the new operating system sold more pre-order copies in the first eight hours of its release than Vista did in its entire pre-order period.

“The launch of Windows 7 has superseded everyone’s expectations, storming ahead of Harry Potter and the Deathly Hallows as the biggest grossing pre-order product of all-time at, and demand is still going strong, ” said managing director Brian McBride.

Windows 7 shows promise in living up to the hype. Too bad it took a crappy precursor (Vista) to help generate current demand.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.