AMC CEO says texting may soon be allowed in theaters

AMC CEO says texting could be allowed in movies soon

Adam Aron, the new CEO of AMC Entertainment, has sparked outrage among theatergoers after suggesting he is considering a rule change that would allow texting during movies.

“When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow,” he told “Variety.”

“You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life,” he added.

Aron made his comments while taking part in a discussion about how to attract a younger audience to the theater.

For his part, Aron said he would need to figure out a way to prevent texting moviegoers from disturbing other customers.

He said that isolating texters in a certain section was a possibility, or only allowing specific auditoriums to be more texting-friendly.

After the interview was published, Aron explained on Twitter that he understood most audiences don’t want texting.

“If ever, we only would pursue in a way we’d be totally confident all our guests will fully enjoy movie going experience at AMC,” he tweeted.

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Moviegoers used the opportunity to make fun of the proposal.

No further details are available from AMC at this time.

Written by John Howard

John Howard

John Howard is the Business Editor at He is an avid watcher of markets, a wallflower of retail, and a fan of disruptive businesses that utilize technology and unique ideas to form brilliant new ways of doing business.