Have Americans begun to lose interest in Black Friday sales? Despite increased consumer sentiment, less shoppers showed up for Black Friday sales in 2015.
Many shoppers have complained that this years sales on electronics, clothing, and other holiday gifts, failed to compare to previous years deals.
Best Buy and Wal-Mart closed lower than previous years, while Target, picked out by one analyst for its promotion strategy, saw its shares tick up.
While some shoppers had already picked out their holiday items on Thursday, others simply chose to stay home or shop online for all of their needs.
Retailers “have taken the sense of urgency out for consumers by spreading their promotions throughout the year and what we are seeing is a result of that,” Jeff Simpson, director of the retail practice at Deloitte, tells Reuters.
While 20% of shoppers finish their Christmas shopping over Thanksgiving weekend, analysts say a large number of people will make a mad dash to the finish over the last 10 days leading up to December 25.