Amygdalae Management Key to Avoiding Another Great Depression

I’ve been following the Bear Stearns/Fannie Mae…err, Fannie/Bear/Merrill/Lehman/AIG (until further notice, dubbed FrannieLeh) for a few weeks now. I’ve been especially fascinated by peoples’ comments, which offer insight into peoples’ emotional reactions to the ongoing crises. Here are some real-life examples:


Bye Bye Lehman – glad to see you go. This was a long time in the making and a much deserved outcome.

Prediction: Dow @ 50 next week.

…the pessimism bubble has hardly even begun.

U.S. Financials sinking like a stone and taking the whole world down with us…..I guess misery loves company. At least this will be one for the history books….a GLOBAL depression instead of just a U.S. depression. watch on the corners soon for apple sellers.

Let’s sell New Orleans and Detroit to China to pay off our national debt. Move the capital to Bismarck, ND and sell Washington DC too.

Let them go bankrupt. If the treasury comes to the rescue I will not vote Republican in the election.


This is what happens when the dems legislate for minority and disadvantaged borrowers – forcing banks to act like socialsts.

the real idiots were those borrowing more than they could afford, and those hoping to profit off it (read “Americans”). It’s time to pay for your ignorance and arrogance.

The funny thing about economics is that emotions are just as important to outcomes as balance sheets. When people are using this kind of language, consistently, across blogs, we’re in a fragile place, expectations-wise. It’s not mass hysteria, but I see it edging closer to that.

Yesterday, I read about a part of the brain called the amygdalae.
The almond-shaped neural clusters, located on each side of the brain, receive input from sensory organs such as the eyes and ears (via the relay switch that is the thalamus). They then process this information to inform physical reactions, such as reflexes, facial expressions, and dopamine rushes, as a response to the information. In other words, the amygdalae turn external inputs into emotional reactions.

The neocortex also processes sensory information, and tends to come to more rational conclusions. However, our bodies are wired such that it takes sensory information longer to reach the neocortex than the amygdalae. We’re physically wired to react emotionally first, then rationally.

Take the current financial crisis. By the time the neocortex tells us to relax and wait things out (or to sell X or Y), the amygdalae have already caused us to pace restlessly and shout out emotionally charged conclusions.

Right now, commenters’ amygdalae are making them twitch and jerk in paranoia. I’m sure Wall Street feels the same way. This concerns me, because charged emotions not only reflect crises, but expand them as well. They’re the bridge between bad and awful.

If there is another Great Depression coming (a topic I’ll explore in more depth in the near future), it will undoubtedly be precipitated by people incapable of managing the consequences of their fired-up amygdalae. Scared corporate leaders, a scared population, and scared politicians will lead to a painful downfall more readily than a collapsed set of banks.

My words to people in general: Be temporarily fired up, if you must. But before you make things worse, calm down. Please.

Dow Closes Below 20k, A 3-Year Low

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.