AOL’s New Strategy – Blogs

Scott Ott has AOL's new strategy all figured out.

For an additional $19.95 per month, AOL subscribers can access a premium version of the blogging feature which automatically inserts headlines from CNN, Time, People and Sports Illustrated as well as channel listings from local Time Warner Cable systems, and movie trailers from films like Lord of the Rings, The Matrix and Harry Potter.

"Blogging is why we did the merger with Time Warner," said the spokesman. "We have finally monetized our synergy by getting content providers to pay us for the privilege of writing as they become channels for cross promotion of our other products."

The funniest part about this is that it almost sounds like a real strategy AOL would develop.

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