Apple Dishes More Intrigue With the iPhone Lite and Apple Media Pad


Fast on the heels of a Verizon iPhone rumor comes word of the iPhone Lite and Apple Media Pad. From Ars Technica:

Apple is preparing to launch not one, but two new devices according to a new rumor, one of which could be coming as early as this summer. The sources claim that one device is a smaller, cheaper iPhone while the other is a “media pad” that could let users watch HD video, listen to music, and do other fun, touchscreeny things.

Apple is preparing to launch not one, but two new devices with Verizon, according to yet another new rumor. Two “people familiar with the matter” speaking to BusinessWeek have leaked details about an alleged “iPhone lite” and a tablet-like device, one of which may launch as early as this summer (we assume to coincide with the release of iPhone OS 3.0).

From BusinessWeek’s sources, there are very few details offered on the smaller, cheaper iPhone, but the other device would be a “media pad that would let users listen to music, view photos, and watch high-definition videos.” The media pad is supposedly smaller than Amazon’s Kindle, but with a larger touchscreen. “The media pad category might go to Verizon,” one of the sources is quoted saying. “We are talking about a device where people will say, ‘Damn, why didn’t we do this?’ Apple is probably going to define the damn category.”

Are these rumors more Apple hype, or do they have potential to come true? Only time will tell.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.