Apple – Good iPod Strategy

I've used Apple numerous times as an example of a company that has everything going for them except good strategy. Well it looks like that might have changed.

Looks like that little idea Apple Computer executives once dismissed as preposterous– selling iPods to Windows users–has worked.

Reporting exceptionally positive earnings and sales for its first fiscal quarter 2004, Apple (nasdaq: AAPL – news – people ) said it sold 733,000 iPod digital music players which generated $256 million in sales, compared to 829,000 Macintosh computers which generated almost $1.3 billion in sales.

As we discussed before on these pages, this could lead to more consumer familiarity with Apple products, and thus increased sales of their computers over the long-term. Maybe Jobs and company are finally getting it right.

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