Comments on: Apple Inivation: Fail Wisely http://www.businesspundit.com/apple-inivation-fail-wisely/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 20 Nov 2009 20:31:15 -0600 http://wordpress.org/?v=2.8.5 hourly 1 By: Charles H. Green http://www.businesspundit.com/apple-inivation-fail-wisely/comment-page-1/#comment-2359 Charles H. Green Wed, 13 Jun 2007 12:15:10 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3197#comment-2359 A right idea, though hardly novel. I recall it being impressed on me thoroughly in business school in 1975 that the rule of "find out what the customer needs and deliver it" is not valid in high tech businesses, simply because customers are not capable of envisioning products that don't exist. The idea of market research a la P&G has to be subordinated to instincts of nerds in businesses like that, because only they can connect the dots. Jobs is simply continuing a lesson that companies like HP and Tektronix and Lotus taught us all about three decades ago. Still a right idea, just don't call it new. A right idea, though hardly novel.

I recall it being impressed on me thoroughly in business school in 1975 that the rule of “find out what the customer needs and deliver it” is not valid in high tech businesses, simply because customers are not capable of envisioning products that don’t exist. The idea of market research a la P&G has to be subordinated to instincts of nerds in businesses like that, because only they can connect the dots.

Jobs is simply continuing a lesson that companies like HP and Tektronix and Lotus taught us all about three decades ago.

Still a right idea, just don’t call it new.

]]> By: laurence haughton http://www.businesspundit.com/apple-inivation-fail-wisely/comment-page-1/#comment-2358 laurence haughton Mon, 11 Jun 2007 15:54:42 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3197#comment-2358 We don't hear enough about companies who've learned to fail wisely. There are several and they have learned how to foster a climate that encourages wise failure. One health care group has a rule, "It's okay to make mistakes." Seems counterproductive but stats show they have reduced medical error far below the mean since adopting the rule. We don’t hear enough about companies who’ve learned to fail wisely. There are several and they have learned how to foster a climate that encourages wise failure. One health care group has a rule, “It’s okay to make mistakes.” Seems counterproductive but stats show they have reduced medical error far below the mean since adopting the rule.

]]> By: Wally Bock http://www.businesspundit.com/apple-inivation-fail-wisely/comment-page-1/#comment-2357 Wally Bock Mon, 11 Jun 2007 12:59:27 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3197#comment-2357 The Economist article is indeed a good one. I recommended it on my blog as well. The question I have is how much of the great Apple innovation is due to Steve Jobs and how much to the rest of Apple. For my money, he is one of the best product development people ever, with the unique position to be able to drive what he thinks is important through to product launch. The Economist article is indeed a good one. I recommended it on my blog as well. The question I have is how much of the great Apple innovation is due to Steve Jobs and how much to the rest of Apple. For my money, he is one of the best product development people ever, with the unique position to be able to drive what he thinks is important through to product launch.

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