Comments on: Are Brands Dead? http://www.businesspundit.com/are-brands-dead/ Entrepreneurship, Startup Companies and Business Philosophy Fri, 19 Mar 2010 15:35:13 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: fewquid http://www.businesspundit.com/are-brands-dead/comment-page-1/#comment-2489 fewquid Sat, 28 Jul 2007 17:46:25 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3252#comment-2489 I agree with your comments that in today's market, branding is more critical than ever. What I don't understand in the piece is how they see private label products as not having a brand. Of course they do! The article also completely ignores recent research that more choice results in fewer sales, not greater sales. All in all, just a weird and somewhat pointless article by chiefexecutive... I agree with your comments that in today’s market, branding is more critical than ever. What I don’t understand in the piece is how they see private label products as not having a brand. Of course they do!

The article also completely ignores recent research that more choice results in fewer sales, not greater sales.

All in all, just a weird and somewhat pointless article by chiefexecutive…

]]> By: Patrick http://www.businesspundit.com/are-brands-dead/comment-page-1/#comment-2488 Patrick Sat, 28 Jul 2007 15:51:14 +0000 http://www.businesspundit.com.php5-6.websitetestlink.com/?p=3252#comment-2488 No, I don't think brands are dead but I believe a brand has to be "brand worthy." Companies who work hard to promote their brand have to be extra careful because I brand can quickly become an easy mark for negative comments as well. To me a brand is like a family name and with that comes honor. No, I don’t think brands are dead but I believe a brand has to be “brand worthy.” Companies who work hard to promote their brand have to be extra careful because I brand can quickly become an easy mark for negative comments as well. To me a brand is like a family name and with that comes honor.

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