Are Executives in the Porn Industry Smarter Than Executives At Mainstream Movie Studios?

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Some people might say that content is content and video is video, but I would say that selling porn is very different than selling the next mainstream blockbuster. The budgets are different, the marketing is different, the target audience is different, and yet, in some ways they are the same.

The similarities in film and editing technology and distribution options must not be reason enough for executives from one industry to study the other, because the porn industry has beaten Hollywood time and time again when it comes to implementing new technology. Maybe it is because porn executives are less inhibited thinkers in general, maybe because the porn industry is more competitive and has lower margins (I don't know this, but that's my impression) or maybe the porn industry has just snapped up all the smarter executives. Whatever it is seems to keep working because the adult video industry has embraced a distribution form that Hollywood is afraid of.

Vivid Entertainment is starting to sell its movies through an online service that allows buyers to burn DVDs that will play on television sets, not just on a computer.

It's what people want. But when it comes to change, Hollywood is a strange beast. Some things are adopted quickly, while other things (distribution changes for example) are slow to go mainstream. Who would have thought that porn would turn out to be a better case study on listening to your customers?

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