AT&T is offering customers unlimited data for their mobile phone lines if they also sign up for DirecTV or U-Verse TV.
The company promises to deliver more television consumption on cell phones and tablets, by allowing subscribers to take their TV with them without the fear of data overages.
AT&T says the promotion is the first in a series of “integrated video and mobility offers” and “new video entertainment options” coming this year.
The company acquired DirectTV in July and still operates an AT&T chosen group of channels under the U-Verse label.
“We want customers to have both products,” wireless and TV, said Ralph de la Vega, the CEO of AT&T Mobile and Business Solutions.
The unlimited data plan is meant to target 15 million DirectTV customers who currently do not have AT&T wireless service and 21 million AT&T customers who have not yet signed up for DirecTV.
TV distribution has become a priority for cellular providers. Verizon has been promoting Go90, a mobile offering targeting young people that has a mix of traditional TV and web video.
T-Mobile recently introduced Binge On, which lets subscribers access Netflix, Hulu, ESPN and other apps without having that data usage count toward monthly caps. T-Mobile’s service has been attacked for offering only 480p video output.
With AT&T’s unlimited data offer, “we do not slow the speeds down like some of our competitors do,” de la Vega tells CNNMoney.
“We’re giving the very best resolution — and I think that’s the future of media.”
AT&T’s Unlimited data applies to all phone usage, not just to TV viewing through DirecTV or U-Verse’s app.