Bad Advertising – Mr. Goodwrench Commercials

I don't like those Mr. Goodwrench commercials that are shown incessantly during college basketball games. I think GM is trying to be funny, and trying to impress consumers with the vast number of service centers they have around the country. I don't know how other consumers feel, but I don't really care how many centers they have, I care about what they can offer me. That is the big failure of the commercials – they fail to give a good reason why I should choose a GM service center. Are they better, cheaper, faster, or what? What exactly are they offering? I think the implication is that by having so many service centers and qualified mechanics etc., they can provide high quality service. If that is what they are offering, they should come out and say it more directly. As they stand now, the ads are a waste of money.

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