BadAss Branding


Mrs. Businesspundit and I are on vacation in Virginia Beach (which really means I'm just reading Wireless USB specs and business books on the beach instead of in my office, but at least I'm not taking phone calls). Anyway, we walked by "BadAss Coffee" today, and of course I had to take a picture. Not only is it a politically incorrect name, but you could actually come up with some funny taglines to follow it, although the owners didn't seem to do that. Some mornings I need some badass coffee to slap me around a bit so I'll wake up.

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