Being Famous in Business

Richard Branson talks about how much being famous helps him get things done.

Richard Branson recently was asked how much it helps him to be famous. The founder and owner of The Virgin Group – an empire of 350 companies that includes Virgin Atlantic airlines as well as ventures in telecommunications, trains, cosmetics, credit cards and several other industries – replied: "It helps to be a global personality. When you can pick up the phone and call the President of Nigeria, it cuts a lot of corners. You can get things done that you couldn't otherwise."

I think giving lots of money to an entity has a similar effect.

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