Big Belly Proves That Simple and Green Can Make You a Profit

Feed me trash!

Picture this. You’re a mid-level bureaucrat for the City of Philadelphia. You wear the same tie every day, drink government coffee, and cohabit with dust-covered stacks of housing applications. Like everyone, you’re facing the looming issue of No Money.

Enter BigBelly Solar. Since 2003, these guys have been enticing government operations types with their solar-powered garbage compactor. Their advertising video claims “it blows the lid off ordinary garbage cans” by squishing its contents at regular intervals. It holds five times the capacity of a normal trash can, eliminating collection trips, robotizing pricey personnel, and protecting wildlife at the same time.

It’s a win-win for local governments, which have spent the past five years quietly replacing traditional receptacles with Big Bellies.
At less than $3,000 a piece, they run cheap, when you consider the accumulated costs of traditional trash removal. A standard wrought-iron bin costs around $1,100 + collection fees (personnel + fuel). A Big Belly cuts down on five trash collections, saving precious fuel and manpower. Doesn’t take a trash actuary to see the thing’s a deal.

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Old-time business was all about making a profit and benefiting the community at the same time. That’s the beauty of green business. The outdoors stay clean and collective ethics stay pure.

Seems to me that these folks have a hit. I can’t think of anyone their little garbage gizmos *don’t* help out.

It also looks like the trend in green business, which will arguably save this country’s economy, is one of good ethics and collective benefit.

If this is America’s future, count me in.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.