Bill Gates Joins Twitter, Gains 100K Followers in 8 Hours


Bill Gates decided to join Twitter yesterday morning. 8 hours later, he had 100,000 followers. That’s a heck of a personal brand (from Mashable):

Eight hours ago, Microsoft founder Bill Gates joined Twitter. Five hours ago, Twitter’s Caroline Mizumoto tweeted about it. And moments ago, @BillGates broke 100,000 Twitter followers.

If you’re looking for the breakdown, that’s about 12,500 Twitter (Twitter) followers per hour, or ~208 new tweeps per minute. In reality though, Bill’s follower count escalated after Caroline’s tweet, meaning his real rate of growth is about 20,000 new followers per hour.

The last time we’ve seen a new Twitter user with this kind of momentum was Oprah when she first joined. Mr. Gates is not only the world’s richest man, but one of its most popular it seems. His legacy as an entrepreneur and a philanthropist are far from forgotten.

Welcome to the Twitterverse, Bill Gates.

Gates’ first tweet: “‘Hello World.’ Hard at work on my foundation letter — publishing on 1/25.”

Find him @BillGates.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.