Bing Referring More Traffic Than Yahoo


I received a tip today that Bing referrals were outperforming Yahoo referrals on several major websites. If that keeps happening, it would make Bing the second largest referrer on the Web.

For example, my source said that on one site, Bing was sending about 20% of searches, while Yahoo was sending around 15%. On this blog, Bing is referring 9% of searches, while Yahoo is sending 7%. I looked at a couple of other sources, and found mention of the same thing.

This never happened when Microsoft released its Live search. What gives? Is Bing actually gaining market share, or are people just testing the search engine out? Either way, this bodes well for Bing, especially in its quest to gain market share from Yahoo.

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Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.