Blue from American Express Cashes in on Looks


The type of credit card you use says a lot about you. Aside from generica gold and platinum cards, credit card companies offer a variety of cards that allow consumers valuable opportunities for self-expression. Like the Hello Kitty card below–or Blue from American Express.


The American Express Blue card represents an interesting combination of brand strength, perks, and uppity appearance. The American Express name still invokes a certain level of prestige, despite recent complaints about the company. The Blue Card’s transparent appearance invokes ideals of class, of contemporariness, even if the user herself boasts neither.

But the card itself is easy to get, unlike its suave counterparts (like the Visa Black). It also doesn’t act like a regular American Express, which you have to pay off monthly. Instead, you pay off a monthly minimum. Overall, Blue from American Express is a well-branded, decent credit card whose looks imply elitism–even if its offerings don’t.

Here some of highlighted perks for using a Blue from American Express:

-Earn one American Express membership point per dollar; two points per dollar when you spend at some retailers, like Apple.
-Earn double points for booking trips through American Express Travel.
-When you have enough points, redeem them for rewards like dining, travel, gift cards, etc.
-American Express members get discounts on tickets, dining, and other events.
-You can call their free emergency assistance hotline from anywhere in the world.
-You can get rental car insurance for free if you use the card.

There’s no annual fee for the card. If you use the card a lot, and spend decently, you get rewarded. If you’re interested in theater, fashion shows, gourmet dining, and events, you may be able to get discounts from American Express. If you travel, you can use its services. In other words, the card benefits you most if you adhere to a certain lifestyle.

If you don’t, you won’t get much out of it. But you’ll look mighty cool–and that could be the Blue’s main selling point.

Written by Drea Knufken

Drea Knufken

Currently, I create and execute content- and PR strategies for clients, including thought leadership and messaging. I also ghostwrite and produce press releases, white papers, case studies and other collateral.